Runzy

Сompetitor Profile Analysis:

When analyzing competitors, we focused primarily on their race finders. We evaluated their look and user-friendliness, tested the race search options, and verified the number and accuracy of the results provided. This allowed us to take into account the mistakes and adopt the best practices for the Runzy race finder.

Naming Assistance:

Through our different naming-creation approaches and available domains searching, the founders chose Runzy – a name that meets their main criteria: short, memorable and reflects the essence of the product. As a bonus, it is quite extensive, which allows them to further develop the brand in other running-related directions.

Logo & Brand System:

Simplicity and clarity became the basis of branding and logo. These two concepts reflect the main idea of the platform – a convenient and easy search for races around the United States.

UI/UX Mapping & Design:

We have made the website design as concise as possible. As a result, no unnecessary texts and images distract the user from the search for races. The race finder itself is clear and easy to use – runners only need to select their desired criteria (location, dates, distance, etc.) to get an extensive list of suitable options.

SEO Analysis:

We analyzed the most successful competitors’ websites and the most frequent user search queries. This allowed us to prepare an extensive list of the top keywords for Runzy’s blog to get the website up in the SERPs.

Blog Articles:

Our goal was to make the website engaging for both runners who are looking for races and race directors who are invited to promote their events on Runzy. In this regard, we came up with 5 sections of different running-related topics for runners and a separate section with insights into the organization, promotion and conduct of races for running events directors.

To the moment, we prepared more than 180 informative, scientifically backed up and top keywords containing articles- everything to succeed on Google!