Ant
Robo
tics

Short and Long-form Editing

After reading the draft of the press release provided by Ant Robotics and interviewing the team, we found out that the target audience of the press release is potential investors. The narrative they had targeted clients more so we’ve decided to change the content accordingly. First of all, we have simplified the text by removing a bunch of complex and specific technical concepts as not all of the possible investors can be professional tech engineers. Instead, we focused on the value and possible profit of each technology developed by Ant Robotics. As a result, the text still explained the innovation, relevance, and real benefit of the pilot but in simple terms.