Flora
Sense

Customer:
Flora Sense,

environmentally responsible startup
with a mobile app and a smart sensor
for home plant care, Chicago, IL.
Visit Site
Mission:
Prepare two press releases about Flora Sense joining the accelerator and receiving funding.
mission
mission

Different Marketing Materials:

We were well aware that both press releases would be seen by a wide audience, including potential clients, partners, and new sponsors. Therefore, we decided not to dwell on plain facts about their cooperation with the accelerator, but to focus on Flora Sense itself. In particular, we talked about the current significant achievements of the startup and its predicted success in the market in numbers. Besides, we contacted one of the accelerator owners and received a comment about the reasons for choosing Flora Sense, which helped us to reveal the benefit of the company even more. As a result, we’ve prepared value-focused press releases that prove the uniqueness, potential, and sustainability of Flora Sense.

Brand Review:

We checked the consistency of the Flora Sense brand’s key components such as style, tone of voice, and positioning on the website, social media, and their Kickstarter page to ensure that potential customers receive a single holistic message and brand idea.

Landing Design:

We helped Flora create its Kickstarter landing page. Together we managed to convey the main information about the startup with the help of an interactive visual component. This pitch was engaging and not tiring for the backers.

Video Script Writing & Editing:

We have mounted Flora Sense kickstarter videos and ads for social media. They sent us an editing plan or we developed it ourselves for their approval. In both cases, we were able to turn the raw materials into an engaging and appealing story for sponsors and customers.