Paragryn

Brand Review & Marketing Consulting:

Paragryn had a logo, a tone of voice they liked, different texts without proper structure, and a clear idea. That’s why we acted as marketing consultants — to put all the pieces together.

Namely, we developed the design, brought it in line with the logo and tone of voice, and added the icing on the cake by rewriting the branding-based texts.

Copywriting:

The Paragryn team already had several text drafts for the website. But these long reads lacked two main things: a clear product description and a focus on its life-simplifying features. 

After several calls with the founder, we came to a content compromise. Our rewritten texts still reflected their tone of voice but were concise and clear about what problems Paragryn solves and who it is intended for. As a result, they took pride of place on the website’s main page so that users immediately understood what they get.

Landing Design:

Paragryn’s main design request was a light (but not white) theme. We offered them a trendy glass texture. This is symbolic because it resembles a paper-like association, while Paragryn software is designed to work with legal documents. 

We also developed a simple and structured design without unnecessary decorative elements. This solution successfully conveyed the brand concept since Paragryn software is explicitly aimed at SIMPLE work with legal documents. So why not keep everything simple?

Video Script Writing & Editing:

Paragryn’s founder wants to do more than just sell their product and make a profit. He is inspired by the idea of helping his colleagues and building a whole community of mutual assistance. 

We decided to show his enthusiasm and dedication to the customers through video.

First, we prepared a script based on his ideas and thoughts from existing texts and demos. After that, he shot several video drafts that we edited until we got promotional content which included a sincere and humane appeal to potential customers to catch their attention and build trust.

Digital Presentations:

We prepared a sales manager presentation template in the same style as the landing page to ensure brand consistency. This template is easy for the client to edit and customize, simplifying and speeding up interaction.