Yina

Short and Long-form Editing

Yina already had excellent texts not only about their products themselves, but also about skin, body, and mind care. However, they had the format and length of an Instagram post, while the information is so valuable that it should be conveyed in full. Therefore, we have carefully studied the concepts of beauty, health and well-being in TCM to make the articles more detailed. Besides, we have improved article formatting, added keywords to improve search results, and implemented links to authoritative scientific sources to increase truthfulness and further prove the effectiveness of Yina’s unique skin care concept.

Blog Articles:

We immediately realized that the Yina blog is much more than an ordinary beauty guide. This is a real self-care tutorial based on the principles of traditional Chinese medicine. After interviewing Yina’s founders, we identified the main sections of the blog, prepared an extensive content plan, and wrote 90+ versatile articles with valuable insights on nutrition, lifestyle, ancient skincare rituals, herbal ingredients of Yina cosmetics and much more. Also, we conducted 10+ interviews with wellness industry representatives, TCM practitioners and dermatologists to get their perspective on health, beauty, and well-being and the role of traditional Chinese medicine in this. Our small team managed to do all this in just 4 months! As a result, users see not a store, but a powerful resource of information, which increases interest and loyalty to the brand.